Privacy Statement

The Baby Friendly Hospital Initiative Hong Kong Association(BFHIHKA) is dedicated to honouring the privacy and wishes of our supporters at all times. BFHIHKA’s Privacy Policy is in compliance with the stated obligations under the Personal Data (Privacy) Ordinance. Following are details about our online policies, including what type of information is gathered and tracked, how the information is used and with whom the information is shared. This privacy statement does not disclose how BFHIHKA’s product fulfilment vendors use data directed to them. The statement was last updated on 1 January 2012. Please visit this page from time to time and check for any updates.

Contact us

This website is owned by BFHIHKA. Please feel free to contact us at (852) 2591-0782 if you have any questions or concerns.

Purposes for collecting personal information

Baby Friendly Hospital Initiative Hong Kong Association (BFHIHKA) and any service provider engaged by BFHIHKA may use your contact information from time to time to issue receipts, conduct donor survey and to provide you with communications and fundraising materials to inform you of programmes, activities and appeals of BFHIHKA, Hong Kong Committee for UNICEF and UNICEF.  All personal data will be kept confidential and handled in accordance with applicable laws. You will be asked to submit personal information about yourself (e.g. name and email address etc.) in order to receive information, use services on our websites or to carry out a particular action, for example:

  • to receive an e-newsletter
  • to take an online action
  • to make a donation or purchase a product
  • to enter a competition
  • to apply for volunteering
  • to issue receipts
  • to conduct donor survey

By entering your details in the fields requested, BFHIHKA will be able to provide you with the services or carry out the action you select. Whenever you provide such personal information, we will treat that information in accordance with this statement. Our services are designed to give you the information that you want to receive. BFHIHKA will act in accordance with current legislation and aim to meet current internet best practice.


In the event that you do not wish to receive such materials or communications, please make your request in writing to 7/F, SUP Tower, 75-83 King's Road, Hong Kong.


During the course of any visit to our websites, the pages which you see, along with a cookie, are downloaded to your computer. Most, if not all, websites do this, and that’s because cookies allow the website publisher to do useful things like find out whether the computer (and probably its user) has visited the site before. This is done on a repeat visit by checking to see, and finding, the cookie left there on the last visit.

How is your information used?

We will use the information you provide to, for example:

  • fulfill your requests, for example volunteering, competition entries, participation in campaigns and provision of information
  • process donations or other payments and verify financial transactions
  • process orders, deliver products and communicate with you about orders
  • identify visitors
  • undertake statistical analysis
  • record any contact we have with you
  • prevent or detect fraud or abuses of our websites and enable third parties to carry out technical, logistical or other functions on our behalf
  • in aggregate (and therefore anonymously) profile use of our websites and carry out research on our users’ demographics, interests and behaviour to help us gain a better understanding of how our users navigate and use our websites, and to enable us to improve our service to you
  • We may use other companies to provide services on our behalf, including packaging, mailing and delivering purchases, answering customers’ questions about products or services, sending postal mail and emails, analysing data and processing credit card payments. We will only provide those companies with the information they need to deliver the service. We may disclose aggregate statistics about our site visitors, customers and sales in order to describe our services to prospective partners, advertisers and other reputable third parties and for other lawful purposes, but these statistics will include no personally identifying information.

We do not rent, exchange or sell email address, credit card numbers or any other identifiable information volunteered on the BFHIHKA website. We may disclose personal information if required to do so by law or if we believe that such action is necessary to protect and defend the rights, property or personal safety of BFHIHKA, our websites or our visitors and for other lawful purposes. Should we merge with another organisation to form a new entity, your data may be transferred to the new entity.

Access to and changes to your personal information

Under the Hong Kong Personal Data (Privacy) Ordinance, you have the rights to request access to and request correction with respect to personal data. Request for personal data access and correction should be made to BFHIHKA in writing. Please fax us at (852)2338-5521 or mail the request to BFHIHKA at

Children’s information

BFHIHKA is careful in any communications with children. On our Web site, we offer many features, like interactive games, educational activities and links to global conferences which do not require a child to provide any personal information. If a child signs in to request certain information, generally we collect only limited personal information from children (like their email addresses) to respond to their online requests. We will not use the information collected except for the purposes for which the information was supplied or to contact or update the child about BFHIHKA campaigns and other educational information. Information of children gathered is not shared with or traded to other like-minded charities. We urge parents to regularly monitor and supervise their children’s on-line activities.


No data transmission over the internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, BFHIHKA cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. Once we receive your transmission, we make our best effort to try to ensure its security both on our systems and while in transit between our systems and the companies who provide us with various services (see section on ‘How is your information used?’).


BFHIHKA’s Website contains links to other sites. We cannot be responsible for the privacy policies and practices of other websites and recommend that you check the policy of each site you visit.


We may make changes to this statement from time to time. If we change our Privacy Policy, we will post the changes on this page. The amended Privacy Policy will apply from the date it is posted on our site and will govern the way in which we collect and use personal information from the data of the change.

Your acceptance of this statement

By using our sites, you consent to the collection and use of information by BFHIHKA in accordance with this statement. If you do not agree to this statement, please do not use our sites. This Statement was last updated on 26 March 2013.