What we do

The Baby Friendly Hospital Initiative Hong Kong Association (BFHIHKA) was formed in 1994 to promote, protect, and support breastfeeding in Hong Kong.

To PROMOTE breastfeeding, we:

  • organize activities to raise public awareness, e.g. annual celebration of World Breastfeeding Week .

To PROTECT the child’s right be to breastfed and mother’s rights to breastfeeding, we

To SUPPORT mothers to breastfeed, we:

  • Encourage and facilitate (through operating the Baby-Friendly Health Facilities Designation Programme) all hospitals with maternity units and community child health clinics to attain the relevant WHO/UNICEF standards of a baby-friendly health facility
  • conduct survey to observe the trend of Baby-Friendly practices in Hong Kong hospitals
  • operate a breastfeeding hotline (Baby Friendly Hotline: 2838 7727) to help nursing mothers cope with common problems and ease their worries;
  • Advocate the implementation of breastfeeding friendly workplace by all employers, to enable mothers to continue breastfeeding after returning to work
  • Advocate the implementation of breastfeeding friendly public venues (e.g. shopping malls, restaurants, etc.) in the community