The theme for World Breastfeeding Week 2011 was “Talk to me! Breastfeeding – a 3-D experience” which focused on the importance of communication and a wider outreach of breastfeeding information, and hence to develop a positive attitude on breastfeeding among the general public. UNICEF Baby Friendly Hospital Initiative Hong Kong Association (BFHIHKA), Department of Health Family Health Service and Hospital Authority organized a series of activities to celebrate WBW. Download promotion leaflet On 30th July 2011, the WBW Hong Kong Action Day, families came together to share how they overcame breastfeeding challenges. Not only mothers shared their experience. Fathers and other family members also shared how they supported mothers with their actions. The Annual Press Conference of WBW was held right after the sharing session. Please click to download report of annual survey or press release.