This year, the Department of Health, the Hospital Authority and UNICEF Baby Friendly Hospital Initiative Hong Kong Association join hands to celebrate the World Breastfeeding Week 2014 by organizing a video competition to promote breastfeeding. The organizers held World Breastfeeding Week 2014 Celebration Event on 26 July. Results of the latest World Breastfeeding Week Annual Survey 2014 of UNICEF BFHIHKA were released, showing nearly 85% of mothers initiated breastfeeding on discharge from hospitals, but only a quarter of mothers exclusively breastfeed their children. Dr Ko Wing-man, Secretary for Food and Health, joined the event as the Guest of Honour. Together with other officiating guests, he unveiled tips for breastfeeding in public areas for over 250 breastfeeding mothers and mothers-to-be. Please click to read the report of annual survey or press release.