2010′s theme: “Breastfeeding~Just 10 Steps! The Baby-Friendly Way”, commemorates the 20th anniversary of the Innocenti Declaration that called for implementation of the Ten Steps to exclusive breastfeeding in all maternity facilities, which also aims to revitalise activities within health systems. 1,139 mothers participated in the “Hong Kong Breastfeeding Action Day” organised by the Department of Health, Hospital Authority and UNICEF Baby Friendly Hospital Initiative Hong Kong Association (BFHIHKA) to create a Hong Kong record of simultaneous breastfeeding. The annual press conference was held afterwards to release the results of our annual survey on breastfeeding trend in Hong Kong. Please click to download report of annual survey or press release.