The Department of Health, Hospital Authority and UNICEF Baby Friendly Hospital Initiative Hong Kong Association (UNICEF BFHIHKA) organised a World Breastfeeding Week 2013 Celebration Event on July 27. Results of the latest World Breastfeeding Week Annual Survey 2013 (the Survey) of UNICEF BFHIHKA released showed that over 85% of mothers initiated breastfeeding on discharged from hospitals, which is the highest ever in 20 years. However, the Survey also showed the conditions facilitating exclusive breastfeeding have to be improved and the social support to breastfeeding mothers needs to be strengthened. To echo the theme of World Breastfeeding Week this year, “Breastfeeding Support: Close to Mothers” UNICEF BFHIHKA collaborated with the Department of Health to launch a new chapter on mother friendly childbirth to complement the existing Department of Health self-learning breastfeeding kit for healthcare professionals. Doctors, midwives and nurses will be able to complete their required training for a Baby Friendly Hospital after going through this new chapter on mother friendly childbirth and relevant chapters of the breastfeeding kit, other than the practical part. Please click to download report of annual survey or press release.