Breastfeeding Hotline and support groups

When mothers encounter difficulties in breastfeeding,

First, they may seek advice by calling the obstetric department of the hospital where they delivered their babies. Some hospitals offer hotline that handle enquiries from mothers, including giving breastfeeding advice.

Second, in Hong Kong, some breastfeeding support groups (including BFHIHKA) proactively help mothers resolve problems and maintain breastfeeding after leaving the hospital. They operate breastfeeding hotlines to help solve breastfeeding difficulties from anywhere in Hong Kong.

Baby Friendly Hospital Initiative Hong Kong Association (BFHIHKA)

BFHIHKA operates a breastfeeding hotline to help nursing mothers cope with common problems and ease their worries. The Baby Friendly Hotline receives public enquiries daily from 9am to 9pm about breastfeeding. From 6pm onwards our hotline counselors, who are qualified and experienced breastfeeding experts will contact the callers to answer their enquiries, providing professional advice on breastfeeding.

Baby Friendly Hotline: 2838 7727 (Every day, 9am – 9pm)

Family Health Service, Department of Health, The Government of the HKSAR

The Family Health Service (FHS) provides a comprehensive range of health promotion and disease prevention services for children from birth to 5 years and women below 64 years of age. These services are provided by a dedicated team of medical & nursing professionals and supporting staff, through a network of 31 Maternal and Child Health Centres (MCHCs) and 3 Woman Health Centres (WHCs).

The FHS has implemented a number of initiatives to promote breastfeeding. All pregnant women attending the MCHCs were provided with information on the benefits of breastfeeding to enable them to make an informed choice on infant feeding. Ante-natal and post-natal activities, including talks, video shows, workshops and practical demonstrations are conducted. Individual counselling and hands-on guidance were also provided to mothers to encourage sustained breastfeeding.

Breastfeeding rooms are also provided in all MCHCs for the convenience of mothers and for privacy and comfort. A summary of the breastfeeding policy, the International Code of Marketing of Breast milk Substitutes, and the Ten Steps to Successful Breastfeeding are displayed in the waiting area of each Maternal and Child Health Centre. Full version of the policy is also available in each Centre for public inspection on request.

Breastfeeding Counseling Hotline: 3618 7450 (Mon–Fri: 9am-1pm, 2pm-5:30pm,

Every 2nd & 4th Sat of the month: 9am-12nn)

Natural Parenting Network

Natural Parenting Network (NPN) is a Hong Kong-based charity (ref no: 91/14461) set up in 2015 by three mothers. NPN advocates for parenting practices that foster human’s evolved developmental niche for the overall health of our society. NPN’s three priorities are: mother and baby friendly birth; normal term breastfeeding; and responsive and nurturing care. Since 2015, NPN has been commissioned by the Department of Health of Hong Kong to deliver a breastfeeding peer support program. Under this program, NPN has trained over 100 volunteers and conducted regular seminars, workshops, and activities for caregivers of children.

Peer Support Hotline: 6194 3359 (phone / whatsapp)


La Leche League Hong Kong

La Leche League Hong Kong (LLLHK) is a mother to mother support group which provides information, support and encouragement to mothers who wish to breastfeed. LLLHK holds regular meetings in English and Chinese at locations around Hong Kong. These meetings are provided free of charge and it is not necessary to register. LLLHK especially encourages pregnant mothers to attend. The meetings give mothers a chance to obtain correct information about breastfeeding issues and also to meet other breastfeeding mothers. Babies and toddlers are welcome at their meetings.

LLLHK also offers telephone counselling and answers online, details:


Hong Kong Breastfeeding Mothers’Association

Hong Kong Breastfeeding Mothers’ Association was established in 1996 by a group of breastfeeding mothers, with the goal to promote breastfeeding to the general public of Hong Kong. Seminars, workshops and discussion forums are regularly held at different venues, such as community centres and district offices.



Breastfeeding Counselling Hotline: 2540 3282 (voice mail, reply within 24 hours)

Mamamilk Baby Alliance

Mamamilk Baby Alliance is a Hong Kong-based charity (ref no: 91/16263) set up by a group of breastfeeding mothers, is keen to raise awareness of breastfeeding and actively pushing for breastfeeding and child care facilities in public as well as in the workplace.



The Breastfeeding Friendly Community Initiative (BFCI)

The Breastfeeding Friendly Community Initiative (BFCI) in Hong Kong aims to cultivate a breastfeeding friendly culture and environment, encourage breastfeeding continuation and nurture a breastfeeding friendly community. It is organized by the School of Nursing, Li Ka Shing Faculty of Medicine, in collaboration with Department of Paediatrics & Adolescent Medicine and Department of Obstetrics and Gynaecology, The University of Hong Kong. BFCI is also co-organized with non-government organizations by Hong Kong Breastfeeding Mothers’ Association and Natural Parenting Network. This program is funded by the Food and Health Bureau, The Government of the Hong Kong Special Administrative Region.